Should You Offer Vehicle Tracking Information to Customers?

Fleet management systems track on-road vehicles in real-time. While this information is imperative to you as a fleet manager, have you wondered if your customers might need it too? 

Since your customers do not end users but warehouse managers, sharing vehicle tracking information with them might be groundbreaking. After all, with accurate ETAs, they will be able to streamline their supply chain management as well! 

How Will Sharing Tracking Information With Warehouse Managers Help You?

Sure, getting tracking information will benefit your customers, i.e.warehouse managers. From managing their fleet and warehouse capacity to simplifying the supply chain, they have several benefits to reap. 

However, what’s in it for you? Won’t you be giving up your difficult-to-collect information just like that? In this section, let us look at the several things you have to gain by sharing vehicle tracking data with your customers. 

1. Improves Customer Service and Professionalism 

As with any business sector, transporters know the importance of maintaining market goodwill. This goodwill comes from many facets - from being the best in the industry to offering rare benefits nobody else does. 

Offering tracking information instills a level of professionalism in your business transactions with your customers. You can share vehicle tracking information from your fleet management software in a nicely and professionally packed policy document. This way, not only will your services be impeccable, but also your business image. 

2. Customers Know What to Expect 

As you know, managing fleets is not an easy task, and the more information you have, the better you can operate. It is the same case for warehouse managers as well! The more information they have regarding incoming cargo, the easier managing inventory will be for them. 

When you share live vehicle tracking information with your customers, they know what and when to expect to arrive in their warehouse. If your competition doesn’t offer such information, you’ll certainly have an edge! 

3. Improves Customer Relations 

Sharing slightly sensitive information such as your vehicle’s live location builds a sense of transparency and trust between you and your customers. Such accessibility doesn’t only help improve your business image but also helps the customers be transparent with you too. 

Well-informed customers in the logistics industry are happy customers! 

Moreover, this adds another layer of customer engagement for you. Something that will never hurt business! 

4. Reduces Customer Complaints 

Regardless of how potent your end of the supply chain is, it is influenced by several external factors. Therefore, delays are inevitable. 

Naturally, delays lead to customer complaints and the risk of losing your relations with them. However, when they have access to your vehicle’s tracking information, you are alienated from the supply process once the material leaves your end. The rest is up to the customers to check and they will know if they are to expect delays and will understand that the issue is in transit and not your business fault. 

Summing Up

Even though your fleet management platform might go beyond tracking, it is always necessary to use the basics to the best. 

Tracking might seem too minuscule a feature compared to others such as route planning, geofences, and driver behavior analysis offered by TrackoBit. However, when used correctly, this feature can streamline the supply chain from first to the last mile!